Teletype is a messenger (system of message sending and devices) for connecting clients and the agency; developed to create pleasant emotions in business communication. It communicates the success of the brand in the network, and transmits greetings on holidays and agency news. That is why devices, the internal system, and site interface are arranged in such a way to cause these emotions. The User Emotional Interface of the site is simple and may be understood intuitively as a ‘fun tool’: one should type brief text on the website, customize it, and in a few seconds teletype will type a cute message – by the way, everything is visualized and animated. Every client has a device of his own color and it’s supported on the website as well. The cute character is animated – he sleeps, smiles, or straining funnily while typing the message.